Mara Valdés — Creative Director
Specializes in airy bouquet architecture and color layering. Led 120+ weddings and mentors advanced critique circles.
About PasionFloral Guild
We are a learning guild built for florists who believe technique and community fuel each other. Our coral-and-amber aesthetic mirrors our ethos: energetic, warm, and generous.
Mission
Help passionate florists master design and business skills through practical curricula, real critique, and a supportive peer network.
Craft
Community
Sustainability
Clarity
Our Story
2018 — A small studio with big questions
We started as wedding florists in a tiny studio, documenting repeatable workflows and honest pricing for seasonal stems.
2020 — Community masterclasses
Lockdowns turned our masterclasses into an online forum where critique circles became the heartbeat of learning.
2023 — The Guild takes shape
We launched mentor-led cohorts with practical briefs and portfolio checkpoints that align to real client needs.
Team
Jonah Reed — Operations & Business
Focuses on pricing, proposals, and client retention. Loves tidy spreadsheets and generous contracts.
Priya Shah — Sustainable Sourcing
Builds relationships with local growers, reducing waste through seasonal planning and mechanics reuse.
Our values in practice
- We teach repeatable frameworks you can adapt to any palette or venue.
- We protect learner wellbeing: no burnout culture, no fake urgency.
- We keep promises: clear briefs, realistic outcomes, respectful feedback.